26 January 2014 - Mannai Auto Group has established a partnership with the InterContinental Doha The City to deliver an enhanced experience to Cadillac enthusiasts in Qatar. The cars will be on display until 20th February, with one new model on display at the hotel each week. The tandem display will feature Cadillac’s latest line-up of vehicles – which include the ATS, XTS, SRX and the Escalade. The 2014 ATS will be first on display.
Mr. Ivor D’cunha, General Manager - Operations, Mannai Auto said: “Our objective through this partnership is to further cement the Cadillac brand’s unwavering commitment to the highest standards of design excellence, which is showcased perfectly at this destination. Guests and visitors to the InterContinental Doha The City can speak to the hotel’s concierge and book test drives. Mannai Auto will in turn deliver the test vehicles to the registered individuals.
“This partnership adds another dimension to the Cadillac experience where customers can see and experience the Cadillac range in an environment attuned to its design philosophy and customers’ lifestyle aspirations. Cadillac has engineered a historic global renaissance led by ultra-creative designs, artful engineering and advanced technology. These are values that are showcased in the vehicles displayed at the ultramodern InterContinental Doha The City that is ideally located in Doha’s West Bay district, minutes away from the most important business and lifestyle hot spots in the country,” said Mr. D’cunha.
Mr. Chris Jung, General Manager of The InterContinental Doha The City, said: “The InterContinental Doha The City stands for the values of traditional hospitality, luxury and service quality in modern, stylish and highly sophisticated settings. It was a logical consequence for us to pair with Cadillac, a brand that has excited generations, has evolved and developed without forgetting its traditions and is stronger than ever before. Both are known for leaving a flawless first impression and creating passion and relationships for life.”
The concierge at InterContinental Doha The City is always happy to share the best things to see and do in Qatar, and will make arrangements for those seeking a test drive.
Cadillac “The New Standard of the World” has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program.